Marketing planning for Starbucks Essay Example | Topics and Well Written Essays - 3250 words

Marketing planning for Starbucks - Essay ExamplePeople venerate coffee while reading books, listening music or just gossip with friends and family. Specific ally unified the regional culture and taste, the smart set strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for . Section 1 Marketing Audits Organizational Audit In order to gain the attach tos strength and weaknesses, opportunity and threats the SWOT analysis of the firm has been performed to find the internal and the outer environmental situation of the company. SWOT Analysis Strength Product diversification- huge range of products like coffee, parched foods, music cds etc. Well known developed brand image with online presence and copyright logo. The company has their own retail and international stores and dont depend on franchisee. The locations of the stores are very strategically placed to attract more customers. The locations of the stores are very strate gically placed to attract more customers.With computable working environment the company possess valued and very motivated workforce.The company have levelheaded relation with the suppliers of Coffee and other requirements.Starbucks is the commercialize leader of the Coffee industry.Customers are loyal to the brandThe company is located internationallyStarbucks has a very strong financial establishment which helps the company to invest in the process of involution. Weaknesses The company is less focused in its internal processes rather it mainly concentrates on the expansion plans. The growing market and modern lifestyle of people are growing demand for new competitors in the market which cigarettet be controlled by the company. Too many shops within a grim area can affect the business. The products offered by Starbucks are little expensive than its competitors thus its a weakness for the company to grab the budget market. Opportunities The company has great opportunity to ent er the retail market with its expansion plan. Technological advancement can bring new techniques to manage their processes. The company can submit new distribution channel and start delivery service for the customers directly to their place. New product development is another opportunity for the firm to grab the market with its new launch. Emerging market outside the untaught into developing nation can be a very good prospect for the company. Starbucks can develop in many more areas even within the country thus domestic market can also be a good opportunity for the firm. Threats The growing competition from restaurants, supermarkets, and other coffee shops pass same kind of products to the customers and other coffee products are the major threats for the company. The U.S market is reaching its saturation evidence which will restrict the firms plan for farther expansion in the market. The instability of the Coffee price in developing countries can be difficult for the firm to m aintain its price policy constant for all the countries where the company operates. In supplying countries of coffee beans the farmers are not well treated and thus results in